Link Equity What is Link Equity? Link equity also sometimes called “link juice,” is a concept in search engine optimization (SEO) that refers to the credibility or value passed from one website to another through links. Link equity, simply put, is like popularity on the internet. Imagine you’re showing off your cool new bike to […]...

What is a Link Farm? Link farms are groups of websites that link to each other excessively. They’re created solely to manipulate search engine rankings, not to provide valuable content. The sole purpose of these websites is to pass link juice, a term used to describe the authority and value a website gets from backlinks. By having numerous backlinks, regardless […]...

What is SEO Consultancy: What it Does, and Why You Might Need One Introduction In today’s fast online world, having a great website is just the beginning. If you want your business to really shine online, you need to make your website friendly for search engines. That’s where SEO consultancy comes in. In this easy-to-follow […]...